Established in 2010 by founder Joel Primus in Vancouver, Naked has a strong and growing footprint. We are strategically placed in some of the best online and department stores in North America. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined as Chief Executive Officer, Chief Creative Officer and Chairwoman.
Naked is intent on becoming a global lifestyle brand for both women and men. We are hard at work developing amazing women’s intimate apparel, sleepwear and loungewear—the kind of extraordinary products for which Carole Hochman has been admired for years. These women’s collections will be introduced in 2015. Meanwhile, we are committed to constantly optimizing and innovating our men’s collections. In the future, we see Naked moving into other apparel and product categories that exemplify the mission of our brand, such as activewear, swimwear, sportswear and beyond.
Nothing to hide
When you are Naked, you have nothing to hide. The Naked Brand Group prides itself on corporate transparency. We want you to know the who, what, where and why behind the products you love. Our manufacturing partner shares our values, including a social responsibility philosophy that supports the protection of human rights.
Our manufacturer provides a working strategy to implement the Business Social Compliance Initiative (BSCI). The key is a partnership in respecting human dignity, managing risk and maximizing the opportunities in the supply chain by taking a proactive and ethical approach.
Project World Citizen
Naked is committed to giving the gift of technology to those without access to it. Through Project World Citizen (PWC), Naked donates a portion of each sale to building computer labs in rural Ghana. PWC helps create sustainable opportunities in the region by focusing on education, training and skill development. Naked also houses all donated computers in its warehouse, which doubles as the Project World Citizen Society headquarters.
Fashion Targets Breast Cancer
This November, in collaboration with the Council of Fashion Designers of America, Naked made contributions from the sale of its products to Fashion Targets Breast Cancer (FTBC). Grants from FTBC help low-income, minority and immigrant women with screening, treatment and support services to help them cope with their cancer. Currently, funds are donated to Maimonides Medical Center, The Ralph Lauren Center for Cancer Care and Prevention, and SHARE—Self-Help for Women with Breast and Ovarian Cancer.
NOT FOR SALE
Being Naked is about being free and unencumbered, so you can be your best self. This is why we're supporting Not For Sale (NFS), a non-profit organization empowering rescued victims of modern-day slavery to live their lives freely. Learn more here.
Naked is committed to supporting local charities and has been involved with several local community events in the Vancouver area, where the company was founded. Naked supports the Abbotsford branch of the Pacific Pathways Development, an organization that helps provide better lives for people with learning disabilities. Naked has also made financial and product donations to the Vancouver Firefighters Burn Fund. Since relocating our corporate headquarters to New York City in July 2014, Naked has donated to Coalition for the Homeless. Naked will continue to give back to its new home, joining the dynamic community in which its CEO, Carole Hochman, and many members of our leadership team and board have been active citizens for years. Carole is a member of the Board of Directors for the Council of Fashion Designers of America, based in New York City. She is also on the President’s Council of Sanctuary for Families, New York’s leading service provider and advocate for survivors of domestic violence, sex trafficking and related forms of gender violence.