WHAT'S EVERYONE TALKING ABOUT?
The Robin Report
Naked Brand Group started using more cotton in its men’s and women’s mix when founder and president Joel Primus and CEO Carol Hochman realized the market was saturated with synthetic fabrics.
Naked Luxury Modal Chemise featured on the April 11, 2016 issue, gaining 2.4 million+ impressions
"Dwyane, believe it or not, found us," said Carole Hochman, CEO of Naked Brand Group (NAKD). "His wife brought him a pair of Naked underwear. He put it on and that's what began the whole process. He put it on and took a selfie, sent it to his manager and said, 'Find this company'."
BUSINESS OF FASHION
“In the last five years I've seen an explosion in the amount of men's underwear brands,” said Joel Primus, who founded men’s underwear label Naked in 2010. Born out of a trip hiking up Machu Picchu, Naked has pushed into the fast-growing men’s performance underwear category, pioneering seam-free briefs to wear under slim pants and sport-friendly styles made from x-static sliver-infused fabric that, frankly, “didn't stink when you wore it.”
"Opt for athletic underwear with moisture-wicking technology that keeps everything under control."
"Sony Pictures ordered 75 pairs [of Naked Microfiber] for Andrew Garfield to wear during production on The Amazing Spider-Man 2, which may explain why the web-slinger makes zooming around downtown New York seem so effortless—there’s no chance anything is riding up."
"What are the ingredients for creating a successful new global brand in men's and women's underwear? First, take an altruistic millennial entrepreneur with a big idea but more charm than cash."
Dwyane Wade, 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist, will join the company’s Advisory Board and serve as Creative Director, spearheading Naked’s “Role Models” campaign.
"Naked has delivered a highly differentiated and luxurious wearing experience to men savvy enough to select them. Naked boxer briefs are revolutionary in the way they combine exceptionally soft, high performance fabrics with a perfect fit."
"These [Naked Silvers] are a favorite for day to day wear. They feel nice and are at the top of the underwear fun scale. The Naked’s were a clear favorite with the ladies as well.."
"NAKED IS GEARING UP for growth. With help from intimates veteran Carole Hochman, who joined the company as chief executive officer and chief creative officer last year, and marketing firm Case Study Brands, the men’s underwear and lounge-wear label is updating its assortment, logo, marketing, packaging and e-commerce site. "
"perfect under any suit because of the smooth construction, minimalist waistband, and form-fitting design." -MENS HEALTH NEWS
"Naked is the kind of underwear you feel really good about wearing."
"[MicroModal is] perfectly seamless underwear that is ideal for any outfit such as a suit."
"...run around in these ultra soft Naked t-shirts found at Nordstrom."
"These Naked boxer briefs are smooth and sleek for your confident beau. He'll adore them because they're luxuriously soft and seamless, it's like wearing nothing at all."
"This piece from [Naked] is so amazing and seamless that when Andrew Garfield sported the Microfiber Boxer Brief under his The Amazing Spider-Man 2 costume, he may as well have been, well, naked underneath.
"...these underwear from The Naked Shop are out-of-this-world awesome."
"The Silver Boxer Brief gains its name from silver-bonded threads in the fast-wicking tech fabric."
FASHION & STYLE
"Environmentally conscious underwear."
"Versatile and seamless, the lightweight Microfiber Brief from Naked will leave you feeling as if you aren’t wearing anything at all. It gives you minimal coverage with just the right amount of support."
"Comfortable underwear designed for exercise."