Discover our story

 
S13-2018-05-11-Bendon-043AAA.jpg
 
 

Naked Brand Group is a global leader in intimate, swim and apparel.

Naked Brand Group is a leading intimate, apparel and swimwear company with a diverse portfolio of brands. We design, manufacture and market a portfolio of 11 company-owned and licensed brands, catering to a broad cross-section of consumers and market segments. Our company brings together a multi-channel operating platform that is uniquely positioned to take advantage of a fragmented marketplace in intimates, swim & apparel. We have a global presence and are renowned for our unwavering commitment to best in category innovation in design and technology within product and brand development.

Our brands include Heidi Klum Intimates, Heidi Klum Accessories, Bendon, Fayreform, Pleasure State, Lovable, Heidi Klum Swim, Naked, Hickory, Bendon Man, Davenport. Products are available in 44 countries worldwide through 6,000+ retail doors, a growing network of E-commerce sites and 61 company-owned Bendon retail and outlet stores in Australia and New Zealand. Our brands are distributed through premier department stores, specialty stores, independent boutiques and third-party e-commerce sites globally, including Macy’s, Nordstrom, Saks Fifth Avenue, Harrods, Selfridges, Amazon and Asos among others.

Naked Brand Group as it exists today was created on June 20, 2018 via the merger of Nasdaq listed Naked Brand Group Inc and 71-year-old New Zealand company Bendon Limited. Bendon was founded in New Zealand in1947, by Ray Hurley. The company revolutionised the lingerie industry with a radical approach to design. Rather than force women's bodies into the restrictive corsetry of the time, he looked at the way women moved and pioneered lingerie that would 'bend on' their bodies.

The Naked Brand Group is committed to exemplary integrity and ethics in the conduct of its business and in its relations with all stakeholders.

 

“The company is excited to revolutionize the lingerie industry”

NAKED  |  2018

S13-2018-05-11-Bendon-043AAA_copy3.jpg